top of page
Erickson_Sarah_0002_edited_edited.jpg

Turning Digital Strategy Into Revenue Growth

I lead digital marketing teams that turn strategy and data into measurable revenue growth. Over 10+ years, I've built high-performing teams and scaled demand generation programs across B2B and B2C organizations.

From paid media and SEO to marketing automation and analytics. I focus on what matters: driving pipeline, optimizing ROI, and helping teams make smarter decisions.

How I Make Digital Work (and Grow)

Website & Conversion Optimization

Turn visitors into customers through UX improvements, A/B testing, and streamlined conversion paths that capture revenue and improve performance.

SEO & Paid Search Strategy

Drive qualified traffic that converts. Build integrated search strategies that improve rankings, optimize spend, and connect the right prospects with your business.​

Paid Media & Performance Marketing

Scale campaigns across search, social, and display while maximizing ROI. Deliver measurable results through data-driven optimization and strategic budget allocation.​

​

 Martech Platforms & Email Marketing

Build automated campaigns that engage audiences, nurture leads, and generate pipeline while simplifying your Martech stack and improving team efficiency.​

Analytics & Insights Leadership

Transform data into actionable strategy. Build dashboards and reporting frameworks that identify opportunities and enable confident, fast decision-making.

Team & Cross-Functional Collaboration

Build and mentor high-performing teams. Align stakeholders across marketing, sales, and product to solve complex challenges and drive business outcomes.

Snapshot of the Hands-On Platforms I Work With

Google Analytics (GA4) • Google Ads • Salesforce • Marketing Cloud • SEMrush • Looker Studio
• Tableau • WordPress & Sitecore/CMS • Hotjar

Measurable Impact

Featured Work

  • Website Architecture & Conversion Optimization
    Rebuilt site architecture and optimized user flows, increasing conversions 1.7% through strategic UX improvements and A/B testing frameworks.
     

  • Paid Media Optimization
    Reduced cost per acquisition 85% while scaling lead volume through refined targeting, channel expansion, and continuous optimization.
     

  • SEO & Organic Growth Strategy
    Drove 14% year-over-year increase in organic conversions through technical SEO audits, content strategy, and on-page optimization.

"I had the privilege of working alongside Sarah at Jostens. She’s a rare blend of strategic thinker and hands-on driver of results. She can dive deep into details but always keeps the big picture in mind. No matter where you sit in an organization, you want Sarah embedded in your digital marketing projects."

Bob Stanke
Chief of Staff, Marine Retailers Association of the Americas

bottom of page