I bring over a decade of experience leading digital marketing and analytics across websites, paid media, SEO, email, and full-funnel campaigns. My diverse background has earned me the “purple squirrel” nickname, I thrive at the intersection of strategy, execution, and insights to drive traffic, increase conversions, and deliver measurable impact.
 

I love leading teams, solving complex problems, and digging into data to uncover what’s working (and what isn’t). I use tools like Google Analytics, Search Console, Google Ads, and Looker Studio daily to spot trends, identify opportunities, and inform smarter strategies.
 

My data-driven approach helps me test hypotheses, find patterns, and translate insights into clear recommendations across website optimization, paid media, SEO, and go-to-market launches. I work cross-functionally to align teams, consolidate insights, and ensure decisions are informed, proactive, and effective.
 

A big part of my superpower is being able to “speak” multiple languages (marketing, analytics, UX, dev, content, and sales). That makes collaboration smoother and helps me bridge gaps across teams and channels.

Above all, I stay curious, keep testing, and focus on using data and strategy to drive meaningful results.