I bring over a decade of experience leading digital marketing teams and driving revenue growth through integrated strategies across websites, paid media, SEO, email, and full-funnel campaigns. My diverse background has earned me the "purple squirrel" nickname. I thrive at the intersection of strategy, execution, and insights to scale demand generation, increase conversions, and deliver measurable business impact.

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I love building high-performing teams, solving complex marketing challenges, and leveraging data to uncover what's driving results. I use tools like Google Analytics, Looker Studio, and Salesforce daily to identify trends, optimize performance, and inform strategic decisions that move the business forward.

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My approach is rooted in testing, learning, and translating insights into action. Whether it's optimizing conversion paths, scaling paid media programs, or leading go-to-market launches, I align cross-functional teams around shared goals and ensure decisions are data-driven, proactive, and tied to ROI.

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A big part of my strength is being able to "speak" multiple languages—marketing, analytics, UX, dev, content, and sales. That makes collaboration smoother and helps me bridge gaps between teams, align stakeholders, and drive strategic initiatives forward. Above all, I stay curious, keep testing, and focus on building frameworks that turn data into meaningful, measurable results.