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My Work
Here’s a look at the digital strategy, analytics, and optimization work I’ve led spanning website improvements, media performance, SEO growth, and email automation.
Built a data-driven paid search and social engine, aligning campaigns to buyer intent and pipeline outcomes, improving efficiency, ROI, and reporting clarity.
Modernized web properties with cohesive design, optimized user journeys, and scalable content management, boosting site engagement and conversion performance.
Project to audit and revamp paid campaigns to understand what was working, identify opportunities, and check for wasted spending.
Redesigned the email program with unified branding, modular templates, and standardized processes increasing engagement, conversions, and faster production.
Comprehensive SEO, Content & Search Strategy optimizations boosted traffic 13% YoY and conversion rates +14% YoY.
Revamped an overall digital marketing strategy that personalized ads, landing pages, and emails based on school-specific characteristics.
Resulted in a remarkable 121% revenue increase in the first year, a 20% increase in email click-through rates, and industry recognition, positioning Jostens as a trailblazer in utilizing data for meaningful customer interactions.
Resulted in a remarkable 121% revenue increase in the first year, a 20% increase in email click-through rates, and industry recognition, positioning Jostens as a trailblazer in utilizing data for meaningful customer interactions.
Examples of types of tests and results that I have initiated with my team.
A project to simplify and visualize local campaign performance so Marvin's dealers understood how their campaigns were performing and if they were seeing a return on their marketing investment.
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