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My Work
A glimpse into some key projects that have shaped my journey.
Data-Driven Optimization Transforms Paid Media Strategy at Marvin Windows
Project to audit and revamp paid campaigns to understand what was working, identify opportunities, and check for wasted spending.
SEO Pillar Page & Topic Clusters Capture Search Demand
Comprehensive SEO, Content & Search Strategy optimizations boosted traffic 13% YoY and conversion rates +14% YoY.
Elevating Engagement Through Personalization
Revamped an overall digital marketing strategy that personalized ads, landing pages, and emails based on school-specific characteristics.
Resulted in a remarkable 121% revenue increase in the first year, a 20% increase in email click-through rates, and industry recognition, positioning Jostens as a trailblazer in utilizing data for meaningful customer interactions.
Resulted in a remarkable 121% revenue increase in the first year, a 20% increase in email click-through rates, and industry recognition, positioning Jostens as a trailblazer in utilizing data for meaningful customer interactions.
Examples of Website Conversion Optimization Tests.
Examples of types of tests and results that I have initiated with my team.
Simplifying Digital Marketing Dashboards for Local Dealers
A project to simplify and visualize local campaign performance so Marvin's dealers understood how their campaigns were performing and if they were seeing a return on their marketing investment.
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